Eric Lee, an avid cyclist, has been in advertising field for 2 decades. Eric got an epiphany one day that he decided to leave the rat race and lead a more purpose-fulfilling life. He had ever since been partnering with Brian Fu, the pioneer of HKFixed, in reliving the legendary Rodafixa, and bringing numerous races and events to the local cyclists such as Halloween Alleycat 2011, Christmas Goldsprint 2011, Double O 2012, AFGC2011 and AFGC2012. In 2014, Eric also took part in being one of the organizers and participants for GUINNESS WORLD RECORDS : MOST ELECTRICAL ENERGY GENERATED BY PEDALING ON BICYCLES FOR 24 HOURS. Also being the Race Consultant and MC of Red Bull Minidrome Hong Kong.
From constantly pedalling forward be it on a track bike or a roadie, Eric finds new inspirations and learns something new everyday. Follow Eric at Strava / Instagram / Facebook / Vimeo / Youtube. Here's a little write-up about Eric's ride at Wuling, Taiwan in 2014.
Today, Eric curates the RDFX shop to offer an alternative shopping experience.
Rodafixa Cycling Boutique + Workshop
Room A806, Block A, 8/F Union Hing Yip Factory Building, 20 Hing Yip Street, Kwun Tong, Hong Kong
+852 92733799 / email@example.com / Facebook
You can enjoy shopping with RDFX Online Store HERE.
Brands that we deal with:
Jam Handcrafted Bikes
Livery Design Group
Apparel and Accessory:
Happy Cycling Workshop
Inside Line Equipment
Life Behind Bars
Machines For Freedom
Search And State