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About Eric

Eric Lee, an avid cyclist, has been in advertising field for 2 decades. Eric got an epiphany one day that he decided to leave the rat race and lead a more purpose-fulfilling life. He had ever since been partnering with Brian Fu, the pioneer of HKFixed, in reliving the legendary Rodafixa, and bringing numerous races and events to the local cyclists such as Halloween Alleycat 2011Christmas Goldsprint 2011,  Double O 2012AFGC2011 and AFGC2012. In 2014, Eric also took part in being one of the organizers and participants for GUINNESS WORLD RECORDS : MOST ELECTRICAL ENERGY GENERATED BY PEDALING ON BICYCLES FOR 24 HOURS. Also being the Race Consultant and MC of Red Bull Minidrome Hong Kong

From constantly pedalling forward be it on a track bike or a roadie, Eric finds new inspirations and learns something new everyday. Follow Eric at Strava / Instagram / Facebook / Vimeo / Youtube. Here's a little write-up about Eric's ride at Wuling, Taiwan in 2014.

Today, Eric curates the RDFX shop to offer an alternative shopping experience.

 

Rodafixa Cycling Boutique + Workshop

Room A806, Block A, 8/F Union Hing Yip Factory Building, 20 Hing Yip Street, Kwun Tong, Hong Kong

+852 92733799 / eric@rdfx.cc / Facebook

You can enjoy shopping with RDFX Online Store HERE.

Brands that we deal with:

Bike related:

8bar
Aerospoke
Bombtrack
Campagnolo
Cinelli
Colossi
Cyfac
Dosnoventa
Engine11
Enigma
ENVE
Fyxation
GS Astuto
H+Son
Jam Handcrafted Bikes
Kappstein
Kualis
Linus
Livery Design Group
Middleasta
No. 22
NITTO
Paul Component
Pelizzoli
Phil Wood
RITTE
Rockbikes
UNKNOWN
Schinelhauer
SRAM
Sage
Sugino
Tomii Cycles
Veloflex
Yipsan
Wittson


Apparel and Accessory:
Archive
Attaquer
Black Sheep
Cadence
Chrome
Club Ride
Dipell
ENISHI
Happy Cycling Workshop
Inside Line Equipment
King Cage
Life Behind Bars
Machines For Freedom
MASH
Mission Workshop
Knog
POC
Quoc Pham
Search And State
The Athletic
Vélobici
Vulpine